About Us

La Vie en Rose was founded by Clarette Reyes, a third-generation jeweler continuing a family legacy that began in the jewelry shops her grandparents ran across Coahuila and Nuevo León, Mexico. Since 2021, we've built a loyal following in McAllen, Texas, one conversation at a time, and now bring that same curated collection to customers across the United States. Every piece is made with quality materials and a tarnish-resistant finish, so refined design holds up to daily life.